CAREER
September 2015 - present
Freelance Writer
University of West London: Senior Lecturer
September 2019 - present
University of Lincoln: Senior Lecturer Creative Advertising
January 2018 - September 2019
Buckinghamshire New University: Senior Lecturer Creative Advertising
September 2017 - January 2018
University of Westminster: Senior Lecturer PR & Advertising
September 2015 - 2017
Falmouth University: Senior Lecturer Creative Advertising
2013 - present
Creative Training Ltd: Director
Consultancy offering training services for clients including Diagio, Zurich Insurance and Blue Cross.
Freelance and consultancy work includes:
McCann Paris: Senior Copywriter / Digital Content Creator
Developed Nestle website
TMW: Senior copywriter
Diageo - big, 360 ideas for a pitch.
Mason Zimbler
Concepts and copy - long, short, online, offline and social for Samsung, Microsoft, Spirent, IFS and more
Zurich Life: Senior copywriter
Writing video scripts to promote the goverment's 'Automatic Enrolment' pension scheme.
The Real Adventure: Senior copywriter
Concepts and copy for Danone, Wiltshire Farm Foods, Cow & Gate, including CRM and social.
VML
Price Waterhouse Coopers
Mesh Marketing
Creating shopper marketing campaigns for Lurpak, Wrigley's Extra and Finish.
Creative and Strategic Consultant for: The Green Party, Curves, JML and Bounty.
The Real Adventure
Concepts and copy for Cow & Gate, Milupa and Wiltshire Farm Foods.
Cogent Elliot
Advertising campaign concepts and brochure copy for Land Rover and Triumph Motorcycles.
Volume
Blackberry, Samsung, Oracle, Zebra Technologies
Dialogue 141: Freelance senior copywriter
Duracell, Fairy, Gillette, HSBC, First Direct and pitches.
Saatchi
Ariel, Pampers, Olay, Wella, Ella's Kitchen.
Freelance: working for several agencies including:
Ogilvy & Mather
Geoff Howe Marketing
Inferno London
Geronimo
Saatchi & Saatchi
... and many more.
Awards
Campaign Poster – Silver
Mini
Campaign Press – Silver
Mini
D&AD – Highly Commended
Flowers Bitter
IPA Advertising Effectiveness Award
Eden Vale
Chip Shop Awards – 2 x chips, 2 x vinegars
LinkTinder
B2B Awards – Highly commended
Ricoh
Real-life copywriter in an AI world
I’ve been a freelance copywriter for the past 12 years. Before then I worked at agencies including Saatchis, Oglivy, VML and many more. There aren’t many sectors I haven’t work on; from technology to FMCG I’ve done it all. So, whatever your project, I can do it for you too.
With AI in the mix, it’s easy for everyone to create their own copy for ads, social and more. But you still need an experienced human copywriter to make it communicate in a way that other humans will relate and respond to.
AI hasn’t eveolved to be creative just yet, and for copy that works hard, you still need that ingenuity and spark a real-life copywriter can bring.
If you provide your own AI copy as a starting point, I will re-write where needed, to make the writing sound less awkward, repetitive and dull, cutting out weirdly formal or over-enthusiastic language. In short, humanising it.
Testimonials:
“Gail is a great writer. She always creates a tone of voice that resonates with the audience. Her copy is well structured and has personality. Gail is a great person to have within a team not just for her writing skills but for her personality and humour. I would love to work with her again – she’s a very talented wordsmith – a rare breed these days”
“Gail is an award-winning writer, very experienced and hugely versatile, you can throw pretty much anything at her and she’ll do a great job.”
“Gail was the creative head on a couple of tough bits of business but managed to keep a sense of humour and get some very good work out on Unilever and Kimberly-Clark brands, which, at the time, few thought was possible.”
“I’d recommend Gail’s Creative Thinking and Brand Storytelling training to anyone wanting to think more creatively and write for the web - whether they’re a complete beginner or looking to improve existing skills. We were treated like VIPs! Everything had been thought of.”